A REFRESH FOR THE GEORGIA COUNCIL ON DEVELOPMENTAL DISABILITIES
The Georgia Council on Developmental Disabilities (GCDD) is the state’s top advocate for persons with developmental disabilities; however, fewer than 30% of Georgia residents were aware of The Council’s existence. After an extensive process, PRecise was named The Council’s AOR, charged with increasing awareness starting with the development of a new brand identity and positioning. We tackled the challenge with a research-based approach. To gauge accurate awareness and perception levels, we conducted The Council’s first in-depth quantitative and qualitative study. We used the results to determine our messaging, as well as the timing of its release. We also brought the Council’s leadership position to the spotlight, but coordinating a press conference taking a stance against the use of restraint and seclusion on children with special needs in schools.