TOYOTA GOES PLACES WITH CLAIRE
Toyota has a stellar reputation for building reliable, dependable vehicles. But for African-American women, one of their core target segments, the cars the cool factor. Knowing that style and sophistication are important to African-American consumers, PRecise delivered an approach that positioned the brand as their must-have fashion accessory. To do it, we forged a partnership with Claire Sulmers, editor-in-chic at Fashion Bomb Daily, the No. 1 online fashion destination for multicultural women. We worked closely with Claire to produce a lifestyle video series using #LetsGoPlacesClaire, sponsored a much-talked about “Cocktails with Claire,” experiential event in key markets, and created digital content for Fashion Bomb Daily.