If you’ve been following PRecise for a while now, we are sure you’ve witnessed how
colorful our work can be. So we’re excited to finally share PRecisely the Point , our new
blog! We’ve moving from our usual agency updates, to making our blog your 411 for all things multicultural.
For nearly 20 years, PRecise has strategically built awareness and created memorable
experiences for our clients targeting the powerful, yet overlooked consumer markets -
African American and Latino.
One thing for certain, two things for sure...We’ve seen plenty of companies miss out on
revenues because they lack insights into the business opportunities and the know-how
to authentically connect with these demographics in a meaningful way.
In the words of the greatest basketball player of all time, Michael Jordan, “ You miss
100% of the shots you don’t take. ”
So, from African-American buying power and the rise of Latinx, to pop culture moments
and the cool conversations we have right here in the office - we’re giving it to you
straight, breaking through the clutter and getting PRecisely to the point.