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PRecisely the point. 

Where culture and consumers meet content.

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Updated: Aug 23, 2018



If you’ve been following PRecise for a while now, we are sure you’ve witnessed how

colorful our work can be. So we’re excited to finally share PRecisely the Point , our new

blog! We’ve moving from our usual agency updates, to making our blog your 411 for all things multicultural.


For nearly 20 years, PRecise has strategically built awareness and created memorable

experiences for our clients targeting the powerful, yet overlooked consumer markets -

African American and Latino.


One thing for certain, two things for sure...We’ve seen plenty of companies miss out on

revenues because they lack insights into the business opportunities and the know-how

to authentically connect with these demographics in a meaningful way.


Smh.


In the words of the greatest basketball player of all time, Michael Jordan, “ You miss

100% of the shots you don’t take. ”


So, from African-American buying power and the rise of Latinx, to pop culture moments

and the cool conversations we have right here in the office - we’re giving it to you

straight, breaking through the clutter and getting PRecisely to the point.