Connecting leading brands with super consumers through culture, care and communications

About us

We are PRecise.
An award-winning public relations firm driven by a passion and purpose to reinforce the power of culture, diversity, equity and inclusion in marketing communications.

PRecise Communications is the premier PR agency specializing in connecting leading consumer brands with multicultural audiences – African American/Black and U.S. Hispanic/Latinx. We help clients maximize the business opportunity multicultural consumers offer — 40 percent brand growth, according to Nielsen, by cultivating community acceptance, enhancing brand reputation and capturing greater market share.

For more than 20 years, we’ve been helping influential companies, brands and organizations connect with both African Americans and U.S. Hispanics through meaningful and culturally relevant communications programs. While others say they are multicultural, we truly are.

We’ve been doing it for the culture (s).

What we do

Our name is PRecise for a reason.

Everything we do is with precision, a strategy. We secure press coverage; get views, clicks, likes and shares; gather and engage consumers; drive traffic; stimulate brand preference; but not without a solid strategy first. We listen precisely to your business challenges and communications objectives to develop and deliver strategic and creative solutions to help move your brand. We don’t believe in just throwing it out there and seeing if it sticks. We want it to connect. We approach every assignment with passion to find the sweet spot between brand and consumer.

Our four key areas of focus are media relations, digital marketing, experiential engagements and diversity, equity and inclusion consulting and programming.


Influencer Marketing

Content Creation

Social Media Management

Event Planning

Media Training (English & Español)

Sponsorship Management

Brand Development

Strategic Counsel

Customized PR Trainings

Internal Communications

Our work

When it comes to results, we deliver.


Client Experience

Who we are

We are cultural communicators.

From seasoned veterans to fresh-faced Gen Zers, we have some of the brightest minds in the business. We are a collective of dreamers, ideators, news junkies, marketing geeks, pop culturalists, overachievers, innovators, entrepreneurial spirits, change agents and storytellers.

We are culturally fluent communication experts. We understand and know how to maximize today’s increasingly diverse consumer landscape, changing media environments, evolving marketing trends and cultural influences to leave favorable brand impressions.

Most importantly, we are your partners who love what we do.

Alexis Davis Smith

President & CEO

Hillary John

Executive Vice President

Tracey Bowen

Senior Vice President

Janice Lusky Greenspan

Senior Vice President,
U.S. Hispanic Media

Desirae Jones

Vice President

Damali Hill

Account Manager

Ingrid Vega

Account Manager

Jasmin Rivers

Senior Account Executive,
Digital Strategist

Meredith LeJeune

Senior Account Executive,
NY Affiliate

Anastasia Fletcher-Harrison

Events Director

Emmanuel Simpson

Account Coordinator

Jacinta Smith

Finance Director

Stacye Holland

HR Director

Blog & Buzz

Curated culture and communications content.
PRecise’s media training capabilities have been amplified thanks to the addition of the Atlanta-based, Emmy Award-winning broadcast ...
ICYMI PRecise has a managing director. Seasoned public relations professional Hillary John joined the firm in Spring 2022. Serving as second ...
Industry trade PR Daily recently highlighted PRecise’s work with Lexus to promote the brand’s sponsorship of “Black Panther: Wakanda Forever.
We know a thing or two about gifting PR boxes -- just ask our clients, Lexus, Toyota and Sazerac. Over the years, partnering with content creators...
President and CEO Alexis Davis Smith and Digital Strategist Jasmin Rivers were invited to moderate and present, respectively, informational workshops at the 2024...
Alexis Davis Smith, PRecise’s founder, president and CEO, is one of 25 women selected by PRWeek for induction in the class of 2024 Women of Distinction...