“Multicultural consumers are the most dynamic and fastest growing segment of the U.S. consumer economy … Marketers and advertisers who grasp and activate the multicultural edge will be poised to connect with rising super consumers and thrive in an increasingly multicultural mainstream.”
- Nielsen, “The Multicultural Edge:
Rise of the Super Consumer report 2015*
We are PRecise.
PRecise is an Atlanta-based marketing communications firm, specializing in media relations, digital marketing, multicultural communications, experiential engagements and special events production.
With a team in Miami and six affiliate partners across the U.S., we are proven storytellers, content creators and consumer experience curators. We understand and know how to maximize today’s culture, increasingly diverse consumer landscape and changing media environments to help our clients capture attention, connect with key audiences and achieve greater market share. And … we love it!
Director, PRecise Miami
Executive Vice President
WHAT WE DO
Our name is PRecise for a reason.
Everything we do is with precision, a strategy. We secure press coverage; get views, clicks, likes and shares; gather and engage consumers; but not without a solid strategy first. We listen precisely to your business challenges and communications objectives to develop and deliver strategic and creative solutions to help move your brand.
Our expertise and proven reputation in multicultural marketing places us in a sweet spot to help you reach all of your target consumers segments, not just one. There’s no need to partner with a big agency, which then has to partner with a boutique firm like PRecise. Our senior leaders have been practicing mainstream and multicultural communications for more than 20 years. Our work is transcultural, offering you the opportunity to connect with mainstream and emerging minority groups that are stimulating consumer brands’ growth by 40 percent*.
(ENGLISH & SPANISH)
WHAT PEOPLE ARE SAYING
“PRecise has been a Toyota agency for more than four years. They have been integral in helping tell our story to African-American audiences. They are strategic and creative. Most importantly, their client service is unparalleled. They are responsive, dependable and go above and beyond the call of duty. They have truly become one of the most respected firms representing the Toyota brand.”
Alva Adams-Mason, Director, Multicultural Business Alliance & Strategy, Toyota Motor North America
When it comes to results, we shine.
WHO WE ARE
We are people people.
We are a collective of dreamers, ideators, news junkies, pop culturalists, overachievers, innovators, entrepreneurial spirits and, most importantly, consumers. From our seasoned veterans to our fresh-faced Millennials, we have some of the brightest minds in the business. Clients love us. They say we’re smart, relatable, creative, responsive, dedicated, passionate, invested, direct, real … even sassy and fun.
Meet the team.
Janice Lusky Greenspan
Executive Vice President, U.S. Hispanic Media Relations